Reasons for Buying CROWN

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After reading CROWN's prospectus, I came up with a list of reasons for buying this stock on its IPO day:

• Lower number of outstanding shares. The firm's total authorized shares is 1.3 B. Its present total number of shares is 472.8 M. Through this IPO, 158 M shares will be added. The total number of common shares will be 630.8 M after the IPO. This will increase the BVPS from 1.19 to 1.22. This is still small compared to other firms. This means that lesser number of stockholders will share with the firm's profit. 

• I see CROWN as an emerging growth stock. The firm has been growing since 2012. It is adding 62 new employees into its 246 existing employees, purchasing new land, and building new structures beginning April 2015 to March 2016.  

• Dividends policy is clear. Its 10% of net income.

• Strong financial ratios: D/E - 0.47; E/A - 0.67; BVPS after the IPO - 1.22; P/BV - 1.15; P/E - 10.07; ROE - 11.61%; DY - 1.04%, and; ROI - 12.65%.

• Reasons for capital raising: plant and equipment, debt retirement, modernization of plant, and working capital. Debt retirement will strengthen the firm's balance sheet.

• Competitive strengths. The firm has been in operation for 25 years and has been offering quality and USP products. The company considers DNL as compounds' leader. CROWN's total income is close to 1/3 of DNLs. Since DNL is trading @ 21.00/share, CROWN could potentially be trading fairly @ 7.00/share in the near future. In pipes, Neltex is the leader and CROWN is the fifth, but in terms of net profit, CROWN is the 3rd next to Emerald. 

• Impressive website and prospectus. These demonstrate that the firm anticipates something big beginning this April 2015. 

• Taking advantage of the opportunity in construction sector. 

• Favorite words of the company: quality, relationship, customization, modernization and increase. Great company culture.

• The firm has strong customer base.

• The firm owns 51 motor vehicles.

• Products and services. The company has 2 business groups, compounds and pipes. Compounds are used in wires, cables and bottles. Pipes are used in electrical, potable, telecom wiring and gas pipelines. The company is a pioneer in PP-R pipes. 

Retail Sector

In terms of total assets under the retail sector, CAL is the smallest. It has 1.6 B total assets as of Sept 2014. RRHI is the leader with 57.4 B; followed by PGOLD, 53.6 B; SSI, 15.1 B, and SEVN, 7.8 B. 

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In terms of earnings per share (EPS), on the basis of September 2014 quarterly report, CAL is the highest considering its small total assets compared to its competitors. ITS EPS was 0.22. Others have the following EPS:

RRHI - 2.60

PGOLD - 1.63

SSI - 0.29

SEVN - 1.91

Concerning debt to equity ratio [D/E (x)], RRHI is the most conservative followed by PGOLD. Their balance sheet is very strong. SSI is the weakest.

RRHI - 0.39

PGOLD - 0.56

SSI - 2.96

SEVN - 1.39

CAL - 0.96

How about price to book value ratio [P/BV (x)]? I think CAL is the most fairly valued with 1.52. SEVN is overpriced with 15.59. RRHI's P/BV is 2.92, PGOLD's is 3.18, and SSI's is 8.58.

Again, when it comes to price to earnings ratio [P/E (x)], CAL is the cheapest stock with 15.86. SEVN is the most expensive, 58.63. RRHI has a 32.15 P/E ratio, PGOLD has 24.20, and SSI has 34.13.

When it comes to return on equity (ROE), SEVN is the highest with 26.90% followed by SSI with 17.62%. PGOLD has the 3rd highest ROE with 13.20%. CAL is the 4th with 9.65%. RRHI has 9.53% ROE.

Finally, concerning dividend yield, PGOLD is the first with 0.50% followed by RRHI with 0.49% and SEVN with 0.26%. Both CAL and SSI have no dividend yield. CAL stopped paying dividend last 2014. And SSI was just publicly listed last November 7, 2014. 

On the basis of these numbers, CAL will be the best choice for investment. However, since its financial report for 2014 is still not available, its better to wait first to know the firm's financial standing as of 2014. Once the report is released and shows an unfavorable outcome, the next investment option in retail sector would either be RRHI or PGOLD. As for me, I will go for RRHI provided that both its P/BV and P/E ratios will go down a little bit.      

SHNG and LAND

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Among 86 companies under the property sector, PSE included 15 in its index. The existence of these numerous companies shows that real estate industry is booming in the country. Whether it is a bubble or not is another question. Among 15 companies, in PSE property index, my broker selected 7. They are ALI, CPG, FLI, MEG, RLC, SMPH and VLL. During my first three months in the stock market, I tried three stocks from my broker's list: ALI, SMPH and MEG. As a result, I gained once in ALI, twice in SMPH, and almost even in MEG. However, after reaching a price almost close to their "fair value," these three stocks started to dance sideways. This makes it difficult for me to enter. And so I did my own research and came up with my own list after using fundamental analysis. I came up with 11 stocks. My only criterion is to do further research on stocks that are consistently paying out dividends. To my surprise, 8 stocks in PSE property index did not appear in my list and 1 in my broker's list, CPG. I think if there is any common opinion I share with both PSE property index and my broker, it is about MEG and FLI. What surprises me is the exclusion of both SHNG and LAND. Among the 11 stocks in my list, I see SHNG as the most attractive. Its P/E ratio is 5.60; P/BV ratio is 0.64, and; its ROI is 16.5%. LAND on the other hand is the next undervalued stock following SHNG with a P/BV ratio of 0.75. I wonder about the reason for exclusion. Perhaps, the experts know something about these 2 companies that the financial statements do not show. That's the limitation of a small time individual investor.  

An Experiment in Stock Valuation: Market Price and BVPS

I want to make an experiment in stock valuation. I intend to use this as a personal reference in investing, trading and speculating. Don't ask me how I manage to combine these three approaches. Personally, I prefer long-term investment, but with the kind of market that we have, I consider it blind to stick with this plan regardless of stocks that you buy. I still believe that long-term investing is applicable particularly if you still have time and has enough patience to wait for several years. 

We are living in an interventionist society. And so the stock market is no place for long-term investors who follow conventional wisdom. In a market that we have, whether you like it or not, you will be pushed either to speculate or trade. 

In this experiment, I selected 8 tickers and 2 of them are not included in my portfolio. And by the way, I have to emphasize that this article is NOT A RECOMMENDATION to buy the stocks I selected. I am simply learning while writing my thoughts and do actual trading. 

The 8 tickers are as follows: CAL, CEB, COSCO, CPV, DMPL, EDC, PSPC and PX. In this article, I just want to focus on market price and book value per share of these stocks. 

Market Value (MV)

What is a market price of a stock? A market price of a stock is "the current price at which the stock is traded" at PSE. As of March 22, 2015, the market price of my selected stocks are as follows:

CAL: 3.94 

CEB: 86.05 

COSCO: 9.14 

CPV: 5.6

DMPL: 12.2 

EDC: 8.19 

PSPC: 2.88 

PX: 7.62

Book Value (BV)

Now let's go to book value per share (BVPS). What is BVPS? BVPS is

"A measure used by owners of common shares in a firm to determine the level of safety associated with each individual share after all debts are paid accordingly. Should the company decide to dissolve, the book value per common share indicates the peso value remaining for common shareholders after all assets are liquidated and all debtors are paid. In simple terms, it would be the amount of money that a holder of a common share would get if a company were to liquidate." - Investopedia

Computation:

BVPS = Value of Common Equity (Total Shareholder Equity - Preferred Equity) / 

# of Shares Outstanding

The Book Value of the 8 Stocks as of 2014

CAL: 828,645,599 / 359,827,000 = 2.30

CEB: 22,554,884,877 / 605,953,330 = 37.22

COSCO: 58,423,000,000 / 7,401,763,564 = 7.89 

CPV: 1,260,676,104 / 564,210,000 = 2.23

DMPL: 10,048,852,000 (228,383,000*44) / 1,944,035,406 = 5.16 

EDC: 35,433,800,000/18,750,000,000 = 1.88

PSPC: 3,449,920,000 / 2,165,024,111 = 1.59

PX: 26,110,000,000 / 4,940,399,068 = 5.28

Notes:

1. CAL's BV is based on a balance sheet reported as of December 31, 2014 and the number of outstanding shares is current.

2. CEB's BV is based on a balance sheet reported as of September 30, 2014 and the number of outstanding shares is current. 

3. COSCO's BV is based on a balance sheet reported as of December 31, 2014 and the number of outstanding shares is current. Moreover, the figures in the report are expressed in million and that is why I added 6 zeros to COSCO's total common equity for computation:

Total Assets: 82,420 - Total Liabilities: 23,997 = Shareholders' Equity: 58.423 

4. CPV's BV is based on a balance sheet reported as of December 31, 2013 and the number of outstanding shares is current.

5. DMPL's BV is based on balance sheet reported as of December 31, 2013 and the total # of outstanding shares is current. Furthermore, the original figures are expressed in USD in thousand and the forex applied is 1USD=44Php.

6. EDC's BV is based on balance sheet reported as of December 31, 2012 and the total # of outstanding shares is current.

7. PSPC's BV is based on balance sheet reported as of June 30, 2014 and the total # of outstanding shares is current.

8. PX's BV is based on balance sheet reported as of March 31, 2014 and the total # of outstanding shares is current. 

9. I am aware that to have a more accurate data, one has to use either a "weighted outstanding shares" (which I do not have time to research now and my initial impression is that the subject is too technical) or to go back to the past (which can on only be done if you have Michael J. Fox's time machine) to come up with the exact shares outstanding consistent to the year the book value of the stocks was reported.. And so I deliberately ignore this difficulty and simply worked with figures taken from two different time to compute BVPS. 

Comparing Market Value (MV) with Book Value (BV) 

Finally, let us compare the market value (MV) and the book value (BV) of the 8 stocks:

CAL                MV: 3.94                   BV: 2.30 

CEB                MV: 86.05                 BV: 37.22

COSCO           MV: 9.14                   BV: 7.89 

CPV               MV: 5.6                     BV: 2.23 

DMPL             MV: 12.2                   BV: 5.16 

EDC               MV: 8.19                   BV: 1.88 

PSPC              MV: 2.88                   BV: 1.59 

PX                 MV: 7.62                   BV: 5.28

I used purple color in typing the stocks, which I think in a market flooded with excessive liquidity are not "overpriced". However, these stocks are problematic. For one, PX is under the mining sector, which I assume all analysts agree is in the downward and sell trend. 

Second, both CAL and PSPC are unpopular. In fact, their IPO stories are not good. After reaching higher prices than the initial offering for a short period of time, they sunk below their original prices. 

Third, the fundamentals of COSCO is good. However, its financial statements and EPS appears questionable to me. The firm reported a soaring income in 2014, but paid a very minimal dividend to its shareholders. 

Fourth, both CEB and EDC are considered solid firms. In fact, they are included in one broker's top stock picks this 2015. Though the USD is strong and it certainly has an impact on CEB's financial position, still I have no question about its market price due to the low price of oil, which a huge part of their operational expenses goes. But in the case of EDC, I am beginning to doubt its soundness, not only because it has been into expensive renewable energy but I sense the interfering hand of the government in this firm. 

Finally, though I am suffering loss in buying DMPL, but instinctively I like this stock after reading a considerable number of pages of the company's report. I just wish that my instinct is right. If there is a way for me to ask few of their personnel, I want to know which firm they consider a strong competitor and also questions related to the financial impact and current status of its acquisition of DMFI. 

Personal Stock Investment Guidelines

After more or less two months investing, trading and speculating in the stock market and experiencing both losses and gains, I find the field exciting. I just hope that this excitement will not turn to despondency once something that I failed to anticipate happened. 

I consider my losses as "tuition fee" for my enrollment in this "school". I decided to educate myself simply because my more or less three years of reading the books written by Austrian economists made me suspicious of conventional wisdom. 

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I do not trust brokers and analysts. Even though they claim that they wish their clients to be wealthy, but I am realistic that to make themselves rich is their priority. And there is nothing wrong with that. Everyone serves his own self-interest regardless of the claim of those who advocate for altruistic ends. 

In this article, I simply want to write my thoughts after reading an ebook from investment website about the ten most successful investors in the world. And so I consolidated the common ideas among these investors and added my own thoughts. 

Let me begin with a self-explanatory guideline. 

1. Study and apply margin of safety.

2. Hold cash. Better to hold cash in your portfolio than simply following the crowd when in fact based on your research, you see no stocks that offer profit opportunities.

In today's economies where governments heavily interfere, it pays to be a contrarian. Maintain a healthy dosage of skepticism against conventional wisdom. Be wary of popular stocks everyone is buying. Buy instead at a maximum point of pessimism (e.gs. MWC and DMPL).

3. Study economics. Living in an interventionist world, financial literacy is not enough. In order to thrive in the world of investment, the knowledge of financial literacy should be supplemented or if not, grounded on a basic understanding of economics. Knowing the situation and direction of global economy is vital to your success. In an interventionist economy, to predict interest rates seems futile, and therefore an investor should not allow central bankers to dictate his decision.

The basic knowledge of economics will give you insight as to countries attractive for investment. Look for countries with low inflation rate. As for cities, invest among those who implement liberal policies. 

Moreover, know that economic depression and political uncertainties provide great opportunities. Stay invested when everyone is in panic. 

4. Only buy stocks that you understand. Start with the specific sector. Know which one is thriving (consumer sector) and which one is undervalued (mining sector) due to political pressure and bureaucratic process. Go for a company in a growing sector, but be always watchful of undervalued companies. In this uncertain times, investing in consumer sector is considered defensive. However, a year or two before the market crashes, better invest in mining sector particularly the gold stocks. 

Furthermore, stick with what you know and within your competence. Leave no stones unturned before buying a stock. If possible, ask the management or key personnel important questions related to future prospects and competition. Your goal is to come up with solid reasons for buying a stock.

5. Buy when the stock is undervalued and sell when it is overvalued. This means buying quality stocks when it is marked down (e.gs. PSPC, IMI). Such stocks are on sale or trading at bargain prices. However, though the company is great, still know the reason for its distress (e.gs. MWC due to arbitration, BLOOM due to Chinese government's campaign against gaming sector and DMPL's acquisition of DMFI) and if the reasons are unjustified and the situation offers a significant upside potential, increase your stake. Only sell when you find the company losing its competitive advantage, undergoing a management crisis and showing incosistency in its financial statements.

Nevertheless, maintain an open mind about stocks trading above their book value but not above their intrinsic value. Though it is impossible to arrive at a precise intrinsic value of a stock, come up with a relative price using several valuation methods to be used as a benchmark to assess whether you are buying an undervalued or overvalued stock. 

6. If you are looking to supplement your income, buy dividend-paying stocks. Consider also the comparative financial statements of the company if earning is growing. Once the company stops giving dividend and the financial statements show earning decline, sell that stock. 

7. Carefully study the balance sheet of the company. Go for companies with tangible assets and a minimal long-term debt. 

8. Technical analysis and market-timing play a role in investing, trading and speculating. It is foolish to ignore macro-economic developments and short-term price fluctuations for they are trying to tell you something. Listen to them and invest. 

9. Buy stocks that have long-term prospects. These are companies managed by honest and competent professionals, have competitive advantage and possibly one among the market leaders and have high profit potential.

10. Choose between a focused or a diversified portfolio. You can find examples of successful investors applying both. However, for those who decide in favor of a focused portfolio, they prefer to limit their expertise on few companies rather than doing research in a wide range of companies. If this is your preference and you have a medium-size fund, limit your portfolio to 8 to 10 stocks. However, if you have small fund more or less than Php 200, 000, better limit your portfolio to 3 to 6 stocks.

Conclusion: Live simply regardless of your investment success.

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Disclaimer: In a global economy that there is so much liquidity coming from the central banks, almost all stocks even those in the down trend are way above their book value. However, in the world of overpriced stocks, I personally consider PSPC and IMI as undervalued. Having expressed this opinion, this should not be taken as an investment advice. Trade and invest at your own risk.