Reasons Why I am Buying $FRUIT

The technical reasons why I am buying $FRUIT:

1. The price now is at its Support 1 and 200 MA. 

2. There is an A/D divergence. Though the price is still in a downtrend, there is an ongoing accumulation or a buying pressure and I am expecting a potential price reversal to the upside is coming.

The fundamental reasons why I am buying $FRUIT:

The company published a press release last 16 March containing the following positive reports:

1. Despite the challenges caused by the pandemic, the company is determined to keep its aggressive product expansion and community store rollout.

2. "The number of its community stores is expected to reach 50 within a month, on track to hitting 100 before the end of 2021."

3. The company "also recently launched its line of Fruitas Pure 100% Cold Pressed Juices naturally made from fresh fruits and vegetables that contain high amounts of nutrients, vitamins, and minerals." In short, they want to "amplify the health benefits" of their key products.

4. "Within the next few weeks and even with the surge in a number of COVID cases, the company will open Soy & Bean community stores in the cities of Las Piñas and Marikina and its first franchised community store in Rizal." 

5. The company is also "using its community store network to expand its delivery service, making CocoDelivery available through its Soy & Bean community store in McArthur Highway, Angeles City, Pampanga to serve the city and neighboring towns."

From Business World: Fruitas rolls out new product lines and community stores